Through our partnership with MAPS, we are fundraising to build a world-class resource that provides free, open access to custom polling, audience research, strategy playbooks, and communication tactics in all 50 U.S. states.

We have entered a new era for psychedelics. But the future is still uncertain because great ideas do not succeed simply on their merits. Even the best ideas can be derailed by negative stereotypes, misinformation, and political inaction. Creating social change requires a clear strategy for overcoming the social obstacles. But the psychedelics community currently does not have the tools, insights, and resources that are needed for shifting public perceptions and creating widespread policy change. So we’re going to provide that for everyone, for free.

Founded by two Yale scientists, XandY is an independent research and strategy firm that helps the world’s most important ideas build momentum in society.

We help organizations locate and move the levers that create lasting change in their target audiences — and we specialize in the most challenging situations where emotions are strong, habits are firm, opinions are polarized, misinformation is rampant, and the stakes are high. Our past work includes partnerships with billion-dollar corporations, global nonprofits, major tech startups, and world-class universities.