History is littered with wonderful ideas and tools that failed to catch on due to social obstacles in the form of popular myths, fears, habits, biases, norms, politics, and distractions.

Even the best solutions to important problems are not guaranteed to have durable, widespread success. XandY exists to help the world’s most important ideas overcome the social obstacles so we can build momentum in public opinion and behavior.

Imagine an advocacy group in Colorado needs to create an effective campaign to shift public opinion and to persuade local lawmakers. There is no available data on Coloradans’ current opinions, needs, and motives, so it’s unclear what strategies would be most effective. The group cannot afford to fund their own custom research, so they have to rely on inferior data—like a few anecdotes, intuition, and some broad national data that doesn’t really represent their specific audience.

Meanwhile, a group in Vermont is struggling with the same problem because they too have a unique audience that needs tailored strategies.

Every local group we talk to voices some variation of this problem. We’re trying to solve it by providing everyone will all the data and strategy resources they need.

The Social Insights Hub will produce as a free resource:

• Data at the state level: insights and strategy for all 50 states.

• Development of communication playbooks tailored to audiences.

• Tracking of progress in public opinion over time with bi-annual polling.

• Concrete evidence of citizens’ policy support for informing lawmakers.

• A custom segmentation that reveals distinct audience personas.

• Free open access to all of the insights, always.