The science of
social momentum.
Founded by two Yale scientists, XandY is a research and strategy firm that helps the world's most important ideas build momentum in society. Partnering with organizations we believe in, we build world-class research engines so our clients can locate and move the levers that create lasting social change.
Latest from XandY
First it was the enthusiasts. Now it's your neighbor.
Robotaxi ridership grew tenfold in two years. Mapping that growth onto the classic diffusion of innovations curve shows who's riding now, who's next, and why the playbook that won the first million riders won't win the next ten million.
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