The science of
social momentum.
Founded by two Yale scientists, XandY is an independent research and strategy firm that helps the world's most important ideas build momentum in society. Partnering with organizations we believe in, we build world-class research engines so our clients can locate and move the levers that create lasting social change.
Latest from XandY
The Psychedelic Five
Americans' views on psychedelics cluster into five distinct personas. Our new segmentation report shows who they are, what each of them believes, and how to communicate effectively with every one of them.
Meet the five