Sample Client Stories
National Geographic Society
how people in 12 countries view and value nature
Sustainability is a complex and deeply personal topic, which poses a challenge for the many organizations who need to know how to best resonate with their stakeholders on topics related to nature and the environment. XandY helped the National Geographic Society understand how people around the world view and value protecting nature. Through analyses of an international survey, we provided key insights to guide National Geographic’s communication strategy in each of 12 countries (Australia, Brazil, China, India, Indonesia, Kenya, Mexico, South Africa, South Korea, United Arab Emirates, United Kingdom, United States).
“Abel and Matt lived up to their reputations as leading experts in public opinion and strategic communication. Beyond just their technical and analytical skills, we found that their expertise and advising was invaluable for translating the data into practical recommendations that gave us more clarity on how to engage our diverse stakeholders.”
MobileCoin
Consumers’ motivations and concerns regarding cryptocurrency
Consumer behavior regarding cryptocurrency is as volatile as the markets, but cracking the code of the underlying psychology is crucial for gaining an edge in this competitive space. By performing the most rigorous consumer research study on cryptocurrency to date, we were able to help our client develop a firm understanding of which motivations and concerns are driving the cryptocurrency behavior of everyday people, and we developed strategic recommendations for moving users down the pathway from basic awareness to daily use.
“The team at XandY helped us create a cutting-edge, landmark study in the crypto space using scientifically verifiable data. The results were astounding and guided our commercial business decisions and our government relations strategy. The process from initial interaction through publication was frictionless, in large part to the support and guidance from the XandY team along the way. Their professionalism is second only to their passion, and their quality of work reflects that.”
Sightly
The strategies and needs of top brand/marketing leaders
One of the most difficult challenges for any organization is the paradox of how stay continually relevant while still maintaining brand authenticity. To help our client understand how top brands navigate this tradeoff and what tools they need to succeed, XandY interviewed dozens of executives and industry leaders across many of the world’s top brands and Fortune 100 companies. Through our analysis of these interviews, we created practical strategies for how our client can tailor their services to the precise needs of high-profile brand teams and agencies.
“XandY provided us with invaluable assistance by leading client and industry research that significantly shaped Sightly’s business strategy and product roadmap for the future. Matt & Abel took the time to truly understand our business needs, and then created and executed custom, actionable strategies that helped us gather insights via qualitative research and in-depth data analysis. We highly recommend XandY for their professionalism, attention to detail, and the impactful insights they provide. Their contribution has been instrumental in guiding Sightly’s success.”